Faktor-Faktor Perilaku Konsumtif Mahasiswa Terhadap Produk Kosmetik Berlabel Halal

Dewi Maharani, Masrina Masrina, Ananda Aulia Putra, Ummi Kalsum

Abstract


This research uses a quantitative research approach, using the independent variables price and religiosity, while the dependent variable is students' purchasing decisions. The results of this research can be concluded that there is a partial influence on the price variable (X1) on students' decisions (Y) on student decision variables in purchasing cosmetic products labeled halal. Meanwhile, simultaneously the variable price (X1) and religiosity (X2) on the decision variable (Y) of students in purchasing cosmetic products labeled halal have a significant influence. With a coefficient of determination (R Square) value of 0.553, this means that the variables price (X1) and religiosity (X2) influence students' decisions (Y) in purchasing cosmetic products labeled halal by 55.3% and the remainder is influenced by other variables.


Keywords


Consumptive Behavior, Prices and Religiosity

Full Text:

PDF

References


Huda, N., Hulmansyah, H., & Rini, N. (2018). Faktor Yang Mempengaruhi Perilaku Konsumsi Produk Halal Pada Kalangan Mahasiswa Muslim. Ekuitas (Jurnal Ekonomi Dan Keuangan), 2(2). Https://Doi.Org/10.24034/J25485024.Y2018.V2.I2.3944

Hidayat, A. A. A. (2015). Metodologi Penelitiaan Keperawatan dan Kesehatan. Salemba Medika.

Hidayati, T. (2019). Statistik Dasar. Purwokerto: Cv Pena Persada Purwokerto.

K, A. (2017). Tahapan dan Langkah-Langkah Penelitian (p. 61).

Konsumtif Dikalangan Remaja Eni Lestarina, P., Karimah, H., Febrianti, N., & Harlina, D. (2017). Jrti (Jurnal Riset Tindakan Indonesia). Jrti (Jurnal Riset Tindakan Indonesia), 2(2).

Nikmatur, R. (2017). Proses Penelitian, Masalah, Variabel dan Paradigma Penelitian. Jurnal Hikmah, 14(1), 63.

Maharani, D., & Zain, A. (2023). Pengaruh Tingkat Pendidikan, Ekonomi Keluarga Dan Faktor Sosial Budaya Terhadap Peningkatan Pernikahan Dini Pada Masyarakat Muslim Kota Banjarmasin Provinsi Kalimantan Selatan. Jurnal Ilmiah Ekonomi Islam, 9(3). Https://Doi.Org/10.29040/Jiei.V9i3.11360

Rasyid, A. (2019). Perilaku Konsumtif Dalam Perspektif Agama Islam. Jurnal Hukum Ekonomi, 5(2).

Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R & D. Bandung: Alfabeta

Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif dan R & D. Bandung: Alfabeta

Tresiana, Andre. (2018). Metode Penelitian. Yogyakarta : Strat Up

Triyaningsih, S. L. (2011). Dampak Online Marketing Melalui Facebook Terhadap Perilaku Konsumtif Masyarakat. Jurnal Ekonomi Dan Kewirausahaan, 11.

Widoasmoro, E. (2019). Menyusun Penelitian Kuantitatif Untuk Skripsi dan Tesis. Araska Publisher.

Winarno, M. E. (2018). Buku Metodologi Penelitian. Malang: Universitas Negeri Malang (UM PRESS).




DOI: https://doi.org/10.56114/al-sharf.v5i2.11722

Refbacks

  • There are currently no refbacks.


ISSN 2723-5440 (Online)

Statcounter

Web Analytics Made Easy - Statcounter View My Stats

Flag Counter